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SNCF has launched a new discount card for all adults

To change the company’s image and get more passengers on the train, Le Parisien newspaper reported. After a year of reflection and research, the French national railway company SNCF launched a new discount card on the afternoon of June 1.

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All young people, adults and weekend travelers can use the “Carte Avantage” to enjoy discounts when purchasing tickets for TGV and Interites. Priced at 49 euros a year, each card offers a 30 percent discount for adult passengers and three children with discounts of up to 60 percent, except for single, childless passengers between the ages of 28 and 59 who travel on weekends. SNCF aims to limit the use of the card by professional customers, who usually book late and buy “golden tickets”.

Advantage card users will be able to buy tickets at the last minute, and they will also be able to check ticket prices in advance.

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According to the new rules, from June 1, all weekend, family, youth and adult card users do not need to do anything, and they automatically become “Advantage Card” users. From June 17, all new users can join the “Advantage Card” group. A total of 2.5 million French people have SNCF discount cards, accounting for 28 percent of all high-speed and intercity trips, according to the survey. In addition, half of passengers take trains at most once a year, except during epidemics.

In the 18 months since COVID-19, SNCF has found that passengers are very positive about free refunds and exchanges. The company also found that passengers believe train ticket prices are opaque. Therefore, the company will notify buyers of the highest and lowest ticket prices for the trip through the ticketing website. “It’s a tool for transparency,” the company praises.

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